Copywriting for Small Business Marketing – 8 Simple Ways to Add Spice!

Good copywriting creates engaging and compelling content. Whether its print or web copy, your message needs to motivate people to buy. Copywriting has been around for many years. By incorporating a few time tested techniques, you can engage your target audience and land more sales. Here are a few tips to use when creating copy:· Use a compelling headline. A reader will read your copy based on how compelling the headline is. If this headline doesn’t succeed in capturing your reader’s attention, your ad will most likely not produce any results.· Straight to the point. After you have captured the attention of your reader, you need to keep them interested. Immediately dive into what your headline has mentioned. This way your reader can decide whether or not they want to continue reading.· Use bullet points and sub-headers. Using bullet points and sub-headers helps break up your copy so that it is easy to read. This is especially true for web copy as this audience likes to scan pages before making the decision to stick around. Compelling sub-headers can keep your reader interested, longer.· Length of Copy. You can use either long or short copy, provided that it’s compelling. Make your copy is as long as it needs to be to convey your message effectively.· Keep things simple. Use simple words and phrases that are easily understood by the reader. Avoid using riddles or high tech jargon.· Write like you’re having a conversation. This means speaking to the reader as if you are in a conversation — similar to speaking with a friend.· Highlight the benefits. Instead of focusing on features, focus on the benefits your product or service can provide your potential customer. The benefits of a product or service describe how it will help a customer solve their problems.· Testimonials. Use the testimonials of your current and past customers. This is a great way to reassure your reader that your product or service is worth purchasing. In addition, make sure that you use the customer’s first and last name and company information for credibility.

How to Choose the Best Jewelry and Watches?

Are you interested in purchasing a new watch? This is an important decision as you will need to find an accessory that will really add value to yourself. There are some criteria that you will have to respect when purchasing a watch or a jewel. The aim of this article is to provide you some more information on this topic to help you take the best decision.First of all you should consider your dress. Whenever you are purchasing jewelry or watches you should always make sure that it is suited to your clothes. This is because not all watches or jewels will match your dress and you can end up with an unpleasant surprise. This is why it is advised that you wear something close to the dress that you will be wearing at the party before purchasing your accessories.


It will also be important that you take into account your personality. There are some people that may look great with a particular accessory but another may look weird. Do not make the mistake of buying jewelry or watches just because they are merely fashionable. Instead it is important that you buy jewels that match your personality. Take adequate time to try the watches or the jewelry. It might also be interesting for you to bring a trusted friend along in order to get some feedback.You should also take your budget into account. We all want to have the most exciting jewelry or watches but we should be realistic. If it is beyond our budget then we should forget it. There is no point in breaking the bank in order to buy an accessory that you will be wearing only once in a while. You will end up being more profitable by investing the money in some other items.


You should exercise caution when purchasing jewelry and watches. It is easy to succumb to impulse buying and purchase something that does not match your personality and only for it to finish at the back of a cupboard. There are even people that buy such accessories in order to feel accepted by their peers. It is important that you avoid such mistake at all cost.

Track And Field

Track and Field as it is popularly known in American English, was originally known as Athletics. Athletics is a word y derived from the Greek word “althos.” which means “contest.” It consists of a collection of sports events that can be divided into running, throwing and jumping events. These sport events were the original Olympic sports that athletes participated in 776 BC.Track and Field has various events that are open to males and females. Although you are not allowed to participate in events of the opposite gender, the events available are generally the same with some discrepancies. Some of the differences for women are a lower height in the hurdles and steeplechase barriers and the weight of objects for throwing events, such as shot, javelin and hammer.


Events that are available if you wish to participate in Track and Field are divided track, road running, race walking, and field events. These are further subdivided into throwing, jumping and composite events. Track events include sprints, middle distance, long distance, hurdling and relays. If you have a strong endurance, you can try road running or race walking, which are long distance events. If you are a strong athlete, you can participate in the shot put, hammer throw, javelin throw or the discus throws. If you are a strong leaper , the field jumping events consist of the high jump, long jump, pole vault, triple jump, standing high jump, standing long jump, standing pole vault, or standing triple jump. If you are a multi-talented athlete then you can join the composite events that are a combination of the different events.

National Center for the Performance Arts

The newly opened National Center for the Performance Arts, formerly named the Chinese National Grand Theatre, is the largest performing art center in the world. It is shaped like a massive, silvery dome in the heart of China’s capital that offers Chinese and international art performances of the highest standards. It hosts opera, ballet, musicals, dance, dramas and traditional Chinese performances.Situated west of Tiananmen Square in Beijing, the National Center for Performance Art occupies an area of over 149,500 square meters. There are three gigantic halls located inside: a 2,416-seat opera house, a 2,017-seat concert hall and a 1,040-seat theater. Its goal is to become the center of Chinese performance art culture. The National Center for the Performing Arts took nearly five years to build at a cost of over 2.69million RMB.Designed by the famous French architect Paul Andreu, this imposing building is a fine example of modern architecture. It has been thought of as resembling an eggshell, a baozi (Chinese steamed bread), or even a giant bubble. The National Center for Performance Arts has been listed among the top ten architectural miracles by the USA, for its energy-saving and environmentally-sound design. The center has three firsts: it is the largest sky dome in the world, the deepest building in Beijing, and is home to the largest pine organ in Asia. As its prompters have said, the National Center for Performance Arts has a lush dazzling interior, sophisticated acoustics and a design that that is superior to most of Europe’s or America’s performing arts centers. This building is so unique that it stands out amongst the nearby government buildings in central Beijing and the imperial grandeur of the centuries-old Forbidden City.


The interior design of National Center for Performance Arts, it is quite spectacular. The dome’s interior is paneled with long Brazilian mahogany spans, giving the expanse an amazingly warm feeling. While the walls of the theater, the smallest of the performance spaces, are covered in thick padded silk which is divided into red, purple and tangerine strips. The ceiling of the grey-white color-schemed concert hall consists of undulating waves of acoustical panels that resemble abstract art. On the exterior shell of the center, there are over 500 lights that shine like the stars in the sky, making the National Center for Performance Arts looks like a visitor from the outer space.Even though the exterior appearance of National Centre for Performance Arts is futuristic in design, it does not clash with nearby buildings. Surrounded on one side by a large pool of water, the reflections in the water form an impressive sight day or night. For this reason, National Centre for Performance Arts is said to appear like a “bright pearl resting in a lake.Most visitors to the National Center for Performance Arts, come for the performances, but there is much more to this beautiful building than just the three gigantic halls. There are also many smaller places located inside the National Center for Performance Arts such as: an underwater hallway, an exhibition hall, olive hall, library center, Press-release hall, souvenir shop, and a coffee house. In these locations, visitors or audience members can enjoy other aspects of this amazing building other than just performances.The Center’s management has hired the best performers from throughout China to perform. Musicians such as pianist Yundi Li, and Lang Lang are regulars to the National Center for Performance Arts’stage. Many foreign troupes are vying for a chance to perform during the center’s opening season. The first foreign troupe to perform on the stage of the National Center for Performance Art was the Mariinsky Ballet Troup of St. Petersburg(still marketed in the U.S. under its Soviet-era name, the Kirov Opera and Ballet). Although the center’s musical groups,ballets, symphony orchestras, and Chinese opera have received far less attention, they are also performed by some of the best artists in China.


To allow each audience to fully and comfortably appreciate each performance, the National Center for Performance Arts has makes great effort in its design of the opera house, concert hall and theater. The materials used in the construction of the opera house were chosen for their ability to control sound. The ceiling of the concert hall is designed so that each audience member will enjoy an unforgettable experience. The theatre, the place with the most distinctive Chinese characteristic, has the most advanced stage facilities and the largest auditorium. Each seat in the National Center for Performance Arts is placed over an air vent which will allow each audience member to enjoy perfectly controlled temperatures, and each seat is designed with a muffling devise so that no sound will be made when audience members stand up,or sit down. These many different features of the center has been put in place to insure each audience member will receive the most from each performance they see.Even if visitors to Beijing have no interest in watching a performance at the National Centre for Performance Arts, a visit to the center will leave a deep impression on them. It is one of the most brilliant architectural designs in the world, and worth a visit.